Brian Costello

Brian heads up media for Staples, Inc. the nation’s leading provider of office solutions. His role includes heading up all paid programmatic, display, social, and SEM along with earned and owned media, content, affiliate and influencer strategies, television (network, cable, streaming) and digital video. Previously, Brian served as VP, Media at top home appliance manufacturer SharkNinja, where he headed up media.

Before joining SharkNinja, Brian was VP, Perfomance Marketing & Media for Monster.com and was Chief Digital Officer for the independent agency GYK Antler.

Brian’s digital career spans more than 20 years in digital start-ups, agency, management and strategy. His VC funded start-up, Maple Farm Media was acquired in 24 months, and he served as General Manager & VP, Digital Strategy at Valassis Communications. Prior to that, Brian was the co-founder of The Barbarian Group, the groundbreaking digital agency that was awarded Digital campaign of the Decade, numerous Canne Cyber Lions, and named one of Fast Company’s 50 Most Innovative Companies.