Brian Costello | eTail Boston

Brian Costello

Head of Owner Growth Marketing General Motors

Main Day Two: Wednesday, August 13

2:20 PM Track B: Case Study: Driving Performance In A Cross-Brand: A General Motors Case Study

Learn how General Motors is driving performance by integrating consumer messaging across multiple after-sales brands. In this session Brian Costello will discuss the challenges of when and how to speak to customers in a multi-brand environment and increase performance and key metrics across these brands.

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda