eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Brian DeLaite, Vice President at LS Direct Marketing
LS Direct Marketing Logo

Brian DeLaite

Vice President
LS Direct Marketing

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019

4:20 PM Success with Cross-Channel Personalization

Today, the customer is in control of their own buying journey. Research has proven it is essential to deliver marketing message that are relevant and timely to the individual, not their device. Improve the process of analyzing data points to create highly personalized direct mail messages delivered at just the right time. The results are smaller audiences, but with high relevance and a larger ROI.

This discussion will include:
  • The proven benefits of cross-channel personalization
  • Effective communication with the customer during their buying journey
  • The expected results of multiple customer journey campaigns

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