Caitlin Berzok is a leading expert in bringing together consumers and brands through groundbreaking digital experiences that drive transformative growth. Previously at Chase and Digitas, Caitlin’s career accomplishments include launching Chase’s first digital financial health education platform, leading large digital engagements for Fortune 100 clients, and introducing various "firsts" for industry leaders. Caitlin’s data-led strategies have transformed brand engagement globally across digital channels & connected devices. An accomplished consumer, product & technology executive, her approach is based in consumer insights and sentiment, ensuring seamless brand-to-consumer connections that improve loyalty while continuously and repeatedly leading to sales. In addition to leading digital transformations, Caitlin champions women in the workplace and speaks about marketing, business and women on behalf of Therabody. She holds an MBA for Northeastern University, is an avid runner, and lives in NYC.
Tuesday, August 12
3:05 PM Track D: Panel: Harnessing an Innovation Mindset: Speeding Up Your Path to Technology Implementation
Fostering an innovation mindset is critical to accelerating technology implementation and maintaining competitive agility. This panel will explore strategies for embedding adaptability and creativity into organizational culture, from leveraging agile methodologies to break down implementation barriers to fostering cross-department collaboration and open innovation. Attendees will gain insights into balancing iterative development with strategic governance, using automation to streamline processes, and empowering teams to embrace risk-taking and continuous learning—ensuring faster, more impactful tech adoption. Panelists to discuss:
- Navigating tech project management and optimizing timelines
- Identifying common execution challenges and causes of delays
- Evaluating tech vendors to streamline workloads and prioritize progress
- Assessing opportunities for outsourcing to complement internal teams
Wednesday, August 13
11:00 AM Keynote Panel Discussion: The Traditional Marketing Funnel is Dead, Long Live the Funnel! Following New Non-Linear Customer Journey
The traditional marketing funnel, with its linear progression from awareness to purchase, no longer reflects the realities of today’s complex consumer behavior. Modern customer journeys are dynamic and non-linear, with individuals jumping between stages, influenced by multiple touchpoints across channels. This keynote panel will explore how marketers can adapt to this evolving landscape by embracing new models, such as the customer journey map or flywheel, to better engage audiences, foster loyalty, and drive sustainable growth in an increasingly fragmented digital world. Expect to hear about how marketers are:
- Embracing a holistic view of the customer journey that recognizes multiple touchpoints and interactions beyond traditional linear funnels
- Leveraging data analytics to understand customer behavior and preferences, allowing for personalized marketing strategies at every stage of the journey
- Implementing agile marketing tactics that adapt to real-time feedback and changing customer needs, fostering deeper engagement and loyalty
- Utilizing integrated marketing channels to create cohesive experiences, ensuring consistent messaging and branding across all platforms
Check out the incredible speaker line-up to see who will be joining Caitlin.
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