The traditional marketing funnel, with its linear progression from awareness to purchase, no longer reflects the realities of today’s complex consumer behavior. Modern customer journeys are dynamic and non-linear, with individuals jumping between stages, influenced by multiple touchpoints across channels. This keynote panel will explore how marketers can adapt to this evolving landscape by embracing new models, such as the customer journey map or flywheel, to better engage audiences, foster loyalty, and drive sustainable growth in an increasingly fragmented digital world. Expect to hear about how marketers are:

• Leveraging AI algorithms to analyze customer data, enabling personalized product recommendations and enhancing the shopping experience
• Implementing AI-driven chatbots and virtual assistants to provide tailored customer service, improving engagement and satisfaction.
• Utilizing predictive analytics to anticipate customer needs and preferences, allowing for proactive marketing and targeted promotions
• Integrating augmented reality tools for virtual try-ons, creating immersive shopping experiences that foster deeper connections with customers