Wednesday, August 12
Social media funnels demand more than viral posts—retailers must master every stage from top-of-funnel awareness through mid-funnel engagement to precision retargeting that seals conversions in fragmented feeds. With algorithms favoring authentic interaction over paid blasts, success hinges on unified creative, lookalike audiences, and dynamic ads that guide shoppers seamlessly to purchase. In this panel, social experts break down proven tactics for building funnel dominance, leveraging user signals, and optimizing for platform-specific quirks to drive scalable revenue
- Creating broad, educational, and shareable content at the awareness stage to introduce your brand and build credibility without pushing for immediate sales
- Using targeted social content like case studies, product demos, and webinars in the consideration stage to nurture interest and demonstrate your solution’s value
- Deploying precision retargeting ads, testimonials, discounts, and strong calls to action at the conversion stage to drive purchases and lead generation
- Integrating social engagement data with CRM and marketing automation to track funnel movement and optimize campaigns for maximum conversion and customer retention
Check out the incredible speaker line-up to see who will be joining Caleb.
Download The Latest Agenda