Caleb Madsen

Caleb Madsen

VP, Growth PARÍVIE
Caleb Madsen
Caleb Madsen is a Growth Executive with 10+ years of experience in DTC, luxury beauty, and consumer brands, with a track record of driving $400M+ in revenue across marketing budgets exceeding $85M. He started in marketing at 19, never finished college, and was managing a team of 30 by 24. His path was unconventional and so is his approach. Where most growth leaders delegate the numbers, Caleb builds his own models and reads his own data. It's an edge that has consistently turned underperforming channels into compounding growth engines. Caleb has partnered with some of the most recognized names in beauty and consumer, including THG (Dermstore, LOOKFANTASTIC), where he was named Employee of the Year, as well as L'Oréal, Estée Lauder, Luxury Brand Partners (R+Co), Sephora, Victoria Beckham Beauty, and Sunday Riley. He currently serves as VP of Growth at Parívie, a luxury skincare brand co-founded with Paris Hilton.

Wednesday, August 12

3:15 PM Track B: Panel: Mastering the Social Media Funnel: From Building Awareness to Precision Retargeting for Maximum Conversion

Social media funnels demand more than viral posts—retailers must master every stage from top-of-funnel awareness through mid-funnel engagement to precision retargeting that seals conversions in fragmented feeds. With algorithms favoring authentic interaction over paid blasts, success hinges on unified creative, lookalike audiences, and dynamic ads that guide shoppers seamlessly to purchase. In this panel, social experts break down proven tactics for building funnel dominance, leveraging user signals, and optimizing for platform-specific quirks to drive scalable revenue
  • Creating broad, educational, and shareable content at the awareness stage to introduce your brand and build credibility without pushing for immediate sales
  • Using targeted social content like case studies, product demos, and webinars in the consideration stage to nurture interest and demonstrate your solution’s value
  • Deploying precision retargeting ads, testimonials, discounts, and strong calls to action at the conversion stage to drive purchases and lead generation
  • Integrating social engagement data with CRM and marketing automation to track funnel movement and optimize campaigns for maximum conversion and customer retention

Check out the incredible speaker line-up to see who will be joining Caleb.

Download The Latest Agenda