Carlisle Russell | eTail Boston

Carlisle Russell

Director of Acquisition & Partnerships Charlotte's Web

Carlisle Russell isn’t your average health & wellness marketer. She grew up at the poverty line, earned a National Merit Pell Grant to attend a state university, and has struggled with her mental health since she was 7 years old. After facing failure in the commercial TV industry, she found herself applying to corporate jobs after her shift at the local gym. Fast forward two years, and she was hired on as marketing employee #13, the Social Media Strategist, for SmileDirectClub. Yes, the same company that would expand into 3 continents, open over 250 stores, and generate over $12 million in net revenue from organic social through her strategies, in just 1 year. These days she is working as the Awareness & Acquisition lead for the largest hemp brand in the United States, speaking at eCommerce events, and running a consulting business – all to help shape this industry into a bright future

Main Day Two: Wednesday, August 13

4:10 PM Track B: Panel Discussion: Where to Meet Your Customers on Social: Best Practices for the Most Popular Channels

Social media platforms have become indispensable for retailers seeking to connect with their customers, build brand loyalty, and drive engagement. With each platform offering unique audience demographics and engagement opportunities, understanding where and how to meet your customers is crucial. This panel discussion will explore best practices for leveraging platforms like Facebook, Instagram, TikTok, and X (formerly Twitter) to maximize visibility, foster meaningful interactions, and convert social engagement into tangible business outcomes. Expect to hear more about:

  • Determining which social media channels your target audience frequents, focusing on platforms like Instagram, TikTok, and YouTube to maximize engagement
  • Customizing your messaging and content format for each platform, utilizing visuals for Instagram, short videos for TikTok, and professional insights for LinkedIn
  • Using polls, Q&A sessions, and live streams to foster real-time interaction and build community around your brand
  • Regularly analyzing engagement metrics and staying updated on platform trends to adapt your strategy and enhance customer connection

Check out the incredible speaker line-up to see who will be joining Carlisle.

Download The Latest Agenda