Carly Mansfield

CMO Wellnesse

Carly Mansfield is a fractional CMO, where she partners with growth-stage DTC brands to help them scale with a strong conversion focus. With over a decade of experience driving results for ecommerce brands across wellness, fashion, personal care, and home goods, Carly specializes in building retention-first marketing strategies that fuel sustainable growth.

She takes a hands-on, data-driven approach to email, SMS, paid media, content marketing, and lifecycle strategy, while ensuring brand voice and storytelling remain authentic and conversion-focused. Carly is known for her ability to bring structure to disorganized teams, and acts as a true strategic partner to her clients - blending marketing leadership with operational rigor.