Carly Mansfield

CMO Wellnesse

Carly Mansfield stands at the helm of A Bar Above as our Chief Marketing Officer, reshaping the landscape of barware marketing with her strategic concepts. With a robust background in marketing strategy, Carly has helped transform A Bar Above’s brand into a powerhouse within the barware industry. Under Carly's guidance, she has helped masterfully craft A Bar Above’s online presence. Through compelling branding strategies, engaging content, and innovative digital campaigns, she has captivated audiences, making A Bar Above a popular name among bartenders and enthusiasts alike. Her ability to leverage digital platforms has not only boosted sales but has also created a loyal community around our brand. Carly is not just a marketing strategist; she dives headfirst into executing her strategies alongside the rest of the marketing team. In the rapidly evolving world of digital marketing, Carly’s determined to deliver relevant and impactful campaigns to our audience. Carly Mansfield isn't just a Chief Marketing Officer; she is the embodiment of marketing excellence. Her vision and innovative approaches have not only driven sales but have also cemented A Bar Above’s reputation as a trendsetter in the competitive world of barware marketing.

Monday, August 11: AI Summit

1:00 PM AI: Keynote Panel: Dynamic Discounting: Keeping Up with Consumer Demand for Discounts in a Price Conscious Era

As economic pressures and digital transparency continue to shape consumer behavior, businesses must adapt by implementing dynamic discounting strategies that meet evolving demands. This keynote panel will explore the latest trends and actionable strategies in dynamic discounting, from time-based promotions to personalized offers, helping marketers navigate the complex landscape of consumer expectations and drive sales in a highly competitive market. Expect to learn how to: 

  • Leveraging real-time data to offer personalized, time-sensitive discounts that drive immediate action.
  • Implementing flexible discount structures based on customer behavior, order value, or loyalty status.
  • Automating discount triggers to streamline the customer experience and boost conversion rates.
  • Continuously analyzing discount effectiveness to ensure profitability and long-term customer

Thursday, August 14

9:05 AM KEYNOTE Panel: Creating Surprise and Delight Moments for Lasting Customer Loyalty

Creating lasting customer loyalty requires more than just transactional interactions—it demands memorable experiences that surprise and delight. By crafting personalized moments of joy and appreciation, businesses can foster deep emotional connections with their customers, driving loyalty, retention, and ultimately, long-term growth. This keynote panel will explore the art of surprise and delight, discussing strategies for leveraging data-driven insights, innovative technologies, and creative marketing tactics to deliver unexpected rewards and experiences that leave a lasting impression on customers and set brands apart. Expect to hear about: 

  • Using customer data to tailor shopping experiences, offering personalized recommendations and surprises that resonate with individual preferences
  • Implementing surprise incentives, such as unannounced discounts or loyalty rewards, to enhance customer satisfaction and encourage repeat purchases
  • Designing creative and memorable packaging that adds an element of surprise upon delivery, making the unboxing experience enjoyable and shareable
  • Training customer service teams to go above and beyond in interactions, providing unexpected solutions or gestures that leave a lasting positive impression

Check out the incredible speaker line-up to see who will be joining Carly.

Download The Latest Agenda