Caroline Tell

Founder Tell&Co.

Caroline Tell is the founder of Tell&Co., a content marketing agency that crafts and executes compelling, brand-right content strategies, narratives and copy for such luxury and lifestyle brands as Marriott Hotels & Resorts, Assouline, Veronica Beard, Alexis Bittar, Bottega Veneta and more. Caroline began her career as a fashion reporter at WWD before transitioning into the branded content space, becoming the first-ever editorial director at lifestyle brand, Michael Kors. In launching Tell&Co., she and her team of writers and strategists partner with both global brands and start-ups - conceiving, operationalizing and executing strategic, omni-channel storytelling. In 2021, Caroline was named Content Marketer of the Year by the Women in Content Marketing Awards. Caroline continues to write for the New York Times, Travel + Leisure, Town + Country and more.

Wednesday, August 13

3:00 PM Track A: Panel Discussion: Producing Content at Scale: Amplifying Your Brand Reach to Cut Through the Noise

With audiences consuming content across multiple platforms—social media, blogs, and video channels—effective content strategies must balance quality with quantity, leveraging tools like AI-driven workflows and social media amplification to maximize visibility. This panel will explore actionable strategies for scaling content production while maintaining brand consistency and relevance, ensuring that your message resonates with diverse audiences and drives meaningful engagement. Panelists will discuss:

  • Developing a streamlined content creation process to produce high-quality material efficiently.
  • Leveraging data-driven insights to tailor content that resonates with target audiences.
  • Utilizing automation & AI tools to enhance distribution and maximize reach across multiple channels
  • Fostering collaboration among creative teams to ensure diverse perspectives and innovative ideas

Thursday, August 14

11:25 AM Keynote Panel: Mastering Brand Collaborations for Mutual Growth

Strategic brand collaborations have emerged as a powerful tool for driving mutual growth and innovation. By partnering with complementary brands, businesses can expand their audience reach, leverage shared resources, and create unique offerings that enhance customer experiences and differentiate them from competitors. This keynote panel will explore the art of mastering brand collaborations, discussing key strategies for identifying the right partners, aligning goals, and executing successful partnerships that amplify brand visibility, credibility, and revenue growth. Panelists will discuss: 

  • Identifying compatible brand partners for long-term, mutually beneficial relationships
  • Scaling partnerships effectively to maximize reach and impact
  • Enhancing customer experience and loyalty through strategic collaborations
  • Leveraging partnerships to innovate products and attract new customer segments

Check out the incredible speaker line-up to see who will be joining Caroline.

Download The Latest Agenda