Caroline Tell is the founder of Tell&Co., a content marketing agency that crafts and executes compelling, brand-right content strategies, narratives and copy for such luxury and lifestyle brands as Marriott Hotels & Resorts, Assouline, Veronica Beard, Alexis Bittar, Bottega Veneta and more. Caroline began her career as a fashion reporter at WWD before transitioning into the branded content space, becoming the first-ever editorial director at lifestyle brand, Michael Kors. In launching Tell&Co., she and her team of writers and strategists partner with both global brands and start-ups - conceiving, operationalizing and executing strategic, omni-channel storytelling. In 2021, Caroline was named Content Marketer of the Year by the Women in Content Marketing Awards. Caroline continues to write for the New York Times, Travel + Leisure, Town + Country and more.
With audiences consuming content across multiple platforms—social media, blogs, and video channels—effective content strategies must balance quality with quantity, leveraging tools like AI-driven workflows and social media amplification to maximize visibility. This panel will explore actionable strategies for scaling content production while maintaining brand consistency and relevance, ensuring that your message resonates with diverse audiences and drives meaningful engagement. Panelists will discuss:
Strategic brand collaborations have emerged as a powerful tool for driving mutual growth and innovation. By partnering with complementary brands, businesses can expand their audience reach, leverage shared resources, and create unique offerings that enhance customer experiences and differentiate them from competitors. This keynote panel will explore the art of mastering brand collaborations, discussing key strategies for identifying the right partners, aligning goals, and executing successful partnerships that amplify brand visibility, credibility, and revenue growth. Panelists will discuss:
Check out the incredible speaker line-up to see who will be joining Caroline.
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