Carolyn Altomare

SVP, Digital Sales RRD

Carolyn Altomare is Senior Vice President of Digital Media Sales at RRD, leading a national organization focused on digital media, data, and marketing technology solutions. Over more than two decades in digital advertising, she has helped build and scale RRD’s digital business, guiding its transformation from emerging technology to a fully integrated marketing solutions platform.

A transformational sales leader, Carolyn specializes in building high-performing teams, launching new market offerings, and driving growth through innovation and cross-functional collaboration. She has held senior leadership roles spanning emerging technology, programmatic, agency, enterprise, and channel growth.

Carolyn began her career at AOL working with healthcare advertisers and agencies on large-scale digital media programs. She earned her BBA in Marketing from Fordham University and lives in the Buffalo area with her husband and three daughters.

Tuesday, August 11

8:45 AM Main Stage: Chairperson's Remarks

9:40 AM Main Stage: Keynote Panel: Proof Not Promises: Real-World AI Wins Driving True Sales Lift, Measurable ROI, and Smart Innovation in Retail

Retailers are moving beyond AI hype and focusing on what actually delivers results. In this keynote panel, industry leaders will share real-world examples of how AI is driving measurable sales lift, proving ROI, and enabling smarter, more scalable retail innovation.

Showcasing real-world case studies of retail brands achieving measurable sales growth with AI-powered solutions
Demonstrating proven ROI through data-driven automation, dynamic targeting, and smarter campaign optimization
Transforming legacy retail operations by integrating AI for smarter forecasting, pricing, and personalized experiences
Accelerating retail innovation by unlocking actionable insights and scalable success with advanced machine learning technologies

12:10 PM Main Stage: Keynote Panel: Scaling the Human Touch: Blending Technology and Authenticity to Connect at Scale

As brands scale across more channels and touchpoints than ever before, the challenge is maintaining authentic, human connections while still leveraging the technology needed to grow. In this keynote panel, explore how companies are using data, automation, and digital tools to deliver personalized experiences while preserving the genuine brand voice and emotional

Leveraging technology to deliver personalized and consistent experiences while maintaining a genuine brand voice
Humanizing digital interactions to foster trust and emotional connections at every customer touchpoint
Integrating user-generated content and real customer stories to strengthen authenticity at scale
Balancing automation efficiency with empathetic, value-driven engagement to ensure lasting relationships

1:00 PM Main Stage: Keynote Panel: From Clicks to Loyalty Community: Building Omnichannel Customer Tribes to Power Lasting Brand

Now more than ever, today’s consumers are seeking meaningful connections with the brands they love. In turn, companies are rethinking how to move beyond transactions to build lasting communities and relationships. This keynote panel explores how leading retailers are creating omnichannel customer tribes—blending digital, social, and in-store experiences to deepen loyalty and engagement.

Bringing communities to life across social, email, apps, and in-store, for a continuous feedback loop that strengthens loyalty and customer lifetime value
Leveraging brick-and-mortar locations as community hubs to hosting events, services, and storytelling moments that deepen emotional connection beyond the transaction
Connecting digital membership, data, and in-store experiences so community members feel recognized and rewarded wherever they shop
Empowering community voices in feedback, co-creation, and storytelling to continually strengthen loyalty and relevance