Carolyn Pollock

Chief Marketing Officer Tailored Brands

Carolyn Pollock is a forward-thinking marketing leader with over two decades of experience transforming brands through the power of technology, data, and customer insight. As Chief Marketing Officer at Tailored Brands (home to iconic names like Men’s Wearhouse and Jos. A. Bank), she leads enterprise-wide brand and marketing strategy for a nearly $3B portfolio. Carolyn has overhauled the company’s marketing ecosystem, pioneering AI-driven creative and media targeting, modernizing the MarTech stack, and delivering measurable gains in marketing ROI and brand performance.

Before joining Tailored Brands, Carolyn served as Managing Partner at RevelOne, advising high-growth companies on marketing transformation and capability building. Her career also includes leadership roles at eBay, Thumbtack, and Timbuk2. An active voice in the industry, Carolyn serves on advisory boards for Google, Salesforce, and CommerceNext, and was recently named to Adweek’s AI Trailblazers Power 100.

She’s passionate about building high-performing teams, scaling innovation, and redefining what’s possible at the intersection of marketing and technology.

Tuesday, August 12

9:15 AM Keynote Panel: The Customer Odyssey: Navigating The Full Journey from Discovery to Loyalty

Understanding the customer journey is crucial for building lasting relationships and driving business success. From the initial discovery phase to the ultimate goal of loyalty, each stage of the customer journey presents opportunities for engagement, conversion, and retention. This keynote panel will explore the complexities of navigating the full customer journey, discussing strategies for optimizing touchpoints, addressing pain points, and fostering loyalty through personalized experiences that resonate with diverse customer needs and expectations. Expect to hear about: 

  • Mapping out every touchpoint to gain a comprehensive view of your customer’s interactions and experiences
  • Leveraging data to track behavior across channels and identify key moments that influence decisions
  • Aligning marketing, sales, and customer service teams to ensure a seamless journey from awareness to loyalty
  • Continuously gathering feedback and analyzing patterns to refine your strategy and enhance the customer experience

Check out the incredible speaker line-up to see who will be joining Carolyn.

Download The Latest Agenda