Cassie Janis
Senior Director, Digital Product Management Chicos
Tuesday, August 11
5:00 PM Track C: Panel: Iterate for Impact: Driving Incremental Sales Through Continuous A/B Testing, Smart Experimentation, and Data-Driven Conversion Wins
When every click and scroll is a battle for attention, even tiny boosts in conversion can add up to big revenue gains. This panel will dig into how ongoing A/B tests, smart experiments, and practical data insights can turn small wins into steady, scalable growth.
- Running continuous A/B tests to identify winning variations that boost click-through rates, conversions, and user engagement
- Leveraging smart experimentation frameworks to quickly iterate on marketing creatives, landing pages, and campaign tactics
- Measuring incremental sales impact by comparing exposed vs. control groups to isolate true growth beyond baseline performance
- Utilizing data-driven insights to optimize and scale successful tests for sustained, measurable conversion wins and ROI improvement
Check out the incredible speaker line-up to see who will be joining Cassie.
Download The Latest Agenda