Catherine Hayden

Catherine Hayden

Executive Vice President, Chief Marketing Officer Kate Farms
Catherine Hayden
My career has lived at the intersection of health and business from the start. I began as a Registered Dietitian, an experience that continues to shape how I think about consumers, healthcare professionals, and the trust that brands and companies have to earn to truly matter. From there I grew into commercial leadership, spending the last decade at Kate Farms building the company from early stage through a successful acquisition by Danone. As Chief Marketing Officer, my work spanned brand building, commercial strategy, and driving revenue across medical, retail, and ecommerce. What drives me is being part of building companies where people do their best work, brands earn lasting trust, and the mission actually reaches the people who need it.

Wednesday, August 12

9:35 AM Main Stage: Keynote Panel: Power Partnerships: Leveraging Brand Collaborations and Influencer Relationships to Spark New Growth in eCommerce

Brand collaborations and influencer partnerships are exploding as ecommerce growth engines, turning one-off endorsements into sustained revenue streams through authentic storytelling and co-created experiences. Yet success demands strategic alignment, performance tracking, and seamless integration across marketing, product, and supply chain teams to avoid hype without ROI. In this keynote panel, growth leaders unpack how to identify power partners, negotiate win-win deals, and scale influencer relationships that ignite customer acquisition, loyalty, and category dominance.
  • Building cross-brand collaborations that enrich customer value and expand market reach
  • Partnering with influencers to create authentic content that drives engagement and sales
  • Integrating shoppable social media and creative campaigns to foster discovery and instant conversion
  • Cultivating long-term relationships through co-branded experiences and community-driven initiatives

Check out the incredible speaker line-up to see who will be joining Catherine.

Download The Latest Agenda