Catherine Hayden

Catherine Hayden

Executive Vice President, Chief Marketing Officer Kate Farms
Catherine Hayden

Catherine started her career in medical nutrition as a registered dietitian, working in the pediatric and NICU departments of Alberta Health Services in Canada. She has a Bachelors degree in Applied Science and Human Nutrition from the University of Guelph and an MBA from the Kellogg School of Management at Northwestern University. Catherine oversees our three business units as well as the brand marketing team.

Wednesday, August 12

9:35 AM Main Stage: Keynote Panel: Power Partnerships: Leveraging Brand Collaborations and Influencer Relationships to Spark New Growth in eCommerce

Brand collaborations and influencer partnerships are exploding as ecommerce growth engines, turning one-off endorsements into sustained revenue streams through authentic storytelling and co-created experiences. Yet success demands strategic alignment, performance tracking, and seamless integration across marketing, product, and supply chain teams to avoid hype without ROI. In this keynote panel, growth leaders unpack how to identify power partners, negotiate win-win deals, and scale influencer relationships that ignite customer acquisition, loyalty, and category dominance.
  • Building cross-brand collaborations that enrich customer value and expand market reach
  • Partnering with influencers to create authentic content that drives engagement and sales
  • Integrating shoppable social media and creative campaigns to foster discovery and instant conversion
  • Cultivating long-term relationships through co-branded experiences and community-driven initiatives

Check out the incredible speaker line-up to see who will be joining Catherine.

Download The Latest Agenda