Cathy Lewenberg

In a landscape of spiraling customer acquisition costs, retailers and brands are faced with many challenges that directly impact their sales goals. Hear how a diverse group of retailers are tackling rising costs through more efficient marketing strategies and walk away with ideas for: 

• Targeting your highest potential audience segments to ensure that advertising efforts are directed towards those most likely to engage and convert 
• Developing a robust content marketing strategy and improving organic visibility with less reliance on paid advertising 
• Investing in loyalty programs to retain existing customers and offering unique referral programs 
• Focusing on the most cost-effective channels based on your target audience