Catherine (Cathy) Lewenberg has been VP of Retail Digital & Omnichannel Business at CVS since 2017. In this role, Cathy is responsible for defining the strategic vision and managing the Front Store Digital and Omnichannel business at CVS Health. She and her team define and deliver the customer experiences that support accessing products & services anytime, anywhere. Before taking on this role, Cathy managed the Food and Beverage business and Healthy Food strategy at CVS pharmacy. Prior to CVS, Cathy worked in strategy consulting at Bain & Company where she specialized in retail and consumer products. Cathy earned an A.B. in Politics from Princeton University and a M.B.A. in Marketing and Global Strategic Management from The Wharton School, University of Pennsylvania. She currently resides in Massachusetts with her husband and 3 children.
Check out the incredible speaker line-up to see who will be joining Cathy.
Today’s customers are seeking authentic brand values and experience, and want to feel a connection to the brands that they shop. Hear how three different retailers are approaching digital messaging showcasing their brand values to engage their customers and drive loyalty:
• You can’t be everything to everyone: crafting the best value prop for your most valuable customers
• Ensuring a unique hook driven by fresh customer insights to get your customers shopping across channels
• Building the omni-capabilities to allow the customer to get what they need from any channel—and communicating with the customer the benefits behind it
• Providing content and experience to back up category expertise: the technology and touchpoints to execute informed decisions and buys
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