TikTok’s rapid evolution demands brands stay agile, with its 2025 trend report highlighting community-driven storytelling, AI innovation, and cultural resonance as keys to unlocking sales growth. As the platform’s global user base spends 4.43 billion minutes daily watching videos, businesses must adapt to trends like “Brand Chem”—collaborating with creators and audiences to co-create culturally relevant content. This panel will explore actionable strategies to align with TikTok’s shifting dynamics, from leveraging AI tools like Symphony Assistant to amplifying niche communities through micro-influencers and shoppable UGC. Expect to hear about:
Check out the incredible speaker line-up to see who will be joining Cedric.
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