Charlie Chappell

President, Consumer Packaged Goods (CPG) Division Power Digital Marketing

Charlie Chappell is President of the Consumer Packaged Goods (CPG) Division at Power Digital, where he partners with CEOs and CMOs to help modern consumer brands accelerate sustainable growth by connecting brand strategy, media, commerce, innovation, data, and AI.

Charlie brings more than 25 years of operating experience from Procter & Gamble and The Hershey Company, where he held executive leadership roles spanning brand management, media, analytics and innovation. As Vice President Integrated Media at Hershey, he transformed a $500 million media budget from a predominantly linear TV model into a digitally led growth engine, helping drive approximately $1 billion in annual revenue attributable to media while delivering industry-leading marketing effectiveness. He later served as Chief Innovation Officer growing three-year innovation sales to $1.2 billion while restoring category innovation leadership and accelerating speed to market.

Throughout his career, Charlie has helped organizations navigate major shifts in consumer behavior, technology, and commercial execution while remaining grounded in the timeless principles of building great brands. Today, he works with leading CPG companies to translate those principles into modern growth systems that create lasting business value.