For most of Kate Farms' history, the company distributed its nutrition products across a network of hospitals, providing a necessary source of nutrition to patients with complex health needs. As more people discovered the brand and wanted easier everyday access to the same standard of nutrition they trusted in medical settings, Kate Farms saw an opportunity to expand into retail - meeting consumers where they shop and creating a connected omnichannel experience. Discover how the brand is bringing its heritage to more everyday moments and connecting with consumers in new and powerful ways. Hear from Kate Farms' CMO Catherine Hayden on:

• How Kate Farms has substantially increased its brand awareness and acquired more everyday consumers without neglecting their original market.
• How they leveraged first-party customer insights and digital analytics to continuously optimize product discovery, content, and the overall shopping experience.
• How ratings, reviews, post-purchase surveys, and first-party insights help identify friction points, improve the customer experience, and inform cross-functional priorities.