Cheryl Kaplan

CEO M.Gemi

With over 20 years of experience in the fashion industry, Cheryl Kaplan is a retail maven.

In her role as M.Gemi's CEO, Cheryl oversees creative and brand management, technology, client experience, merchandising, planning, programming, and everything in between.

Kaplan began her career in the buying department at Filene’s and Levi’s, where she honed her skills in merchandising, assortment planning, and analysis. In 2007, she took on the role of EVP and Chief Member Advocate of Rue La La, working closely with the company's founder and then-CEO Ben Fischman to develop the overall brand strategy and creative experience. For over six years, she was charged with implementing a seamless customer experience, including merchandising, programming, product, mobile, customer service, brand, and creative. Following the sale of Rue La La, Cheryl co-founded M.Gemi with Fischman and Maria Gangemi. Under her stewardship, M.Gemi has seen rapid growth in the nearly eight years since its launch—swiftly setting a new standard for accessible luxury through a small-batch production model. But with big plans, Kaplan will tell you that's only the beginning.