Chris McDonough | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Chris McDonough

Chief Sales and Brand Officer L.L.Bean

Chris McDonough is Chief Sales and Brand Officer at L.L.Bean, responsible for brand, marketing, and e-commerce strategy as well as the Company’s Direct-to-Business and International departments. He joined L.L.Bean in June of 2016. 

Chris has a proven track record as a believer in and builder of brands. He came to L.L.Bean from Homebase, a British home improvement and gardening retailer where he served as Marketing Director (Chief Marketing Officer). Prior to Homebase, Chris served in marketing and brand directorship positions for a number of European retailers including Asda, Muller UK & Ireland Group, Molson Coors, and Mars Europe. 

Check out the incredible speaker line-up to see who will be joining Chris.

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