Chris McDonough is Chief Sales and Brand Officer at L.L.Bean, responsible for brand, marketing, and e-commerce strategy as well as the Company’s Direct-to-Business and International departments. He joined L.L.Bean in June of 2016.
Chris has a proven track record as a believer in and builder of brands. He came to L.L.Bean from Homebase, a British home improvement and gardening retailer where he served as Marketing Director (Chief Marketing Officer). Prior to Homebase, Chris served in marketing and brand directorship positions for a number of European retailers including Asda, Muller UK & Ireland Group, Molson Coors, and Mars Europe.
Check out the incredible speaker line-up to see who will be joining Chris.
Chris McDonough is Chief Sales and Brand Officer at L.L.Bean, responsible for brand, marketing, media and e-commerce as well as the company’s retail stores, direct-to-Business operation and international division. Join Chris as he shows you how he and his team are revitalizing a 107-year old company for a modern, savvy customers.
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