As AI continues to revolutionize the digital marketing landscape, its ability to drive personalization and hyper-targeting has become a game-changer for performance marketing. By leveraging AI-powered insights, brands can deliver tailored experiences that resonate deeply with individual customers while optimizing campaign efficiency at scale. This fireside chat will explore cutting-edge strategies and real-world examples of how AI is transforming customer engagement and unlocking unparalleled growth opportunities. Expect to hear about:

• Leveraging enhanced ecommerce tracking to gain granular insights into the customer journey and optimize conversion funnels
• Using GA4’s AI-powered predictive metrics (like purchase probability) to identify high-value customers and refine targeting strategies for marketing campaigns
• Consolidating Cross-Platform Data to track users across both web and mobile platforms, ensuring a unified view of customer behavior and improving personalization efforts
• Tips for customizing reports and dashboards to highlight key ecommerce KPIs