In the rapidly evolving landscape of digital marketing, staying ahead requires a dynamic approach to media planning and strategy. As we navigate 2025, emerging channels like connected TV, retail media networks, and AI-driven platforms are reshaping how brands connect with their audiences. This panel will explore how to optimize your media mix by embracing these innovations and testing new strategies to drive measurable results in an increasingly competitive market. Expect to hear about: 

• Allocating digital marketing budgets efficiently amidst rising media costs and changing ROI metrics 
• Rethinking traditional and new media strategies to drive top-of-funnel growth in a multi-channel environment  
• Considering how retail media fits into your mix  
• Harnessing zero- and first-party data more effectively to enhance customer insights and targeting 
• Adapting platform strategies as customers interact across touchpoints throughout their journey 
• Redefining KPIs to reflect the shifting priorities and outcomes in a rapidly evolving media ecosystem

Join Hannah Roshetko Raser of CVS Health for a fireside chat to discuss how the ExtraCare loyalty program is driving customer growth. The discussion will highlight high-touch experiences, new features and exclusive opportunities unlocked for members. Hannah will also share how CVS is enhancing personalization to meet daily customer needs.

Hear ideas for:

• Captivating loyal customers and deepen their connection with your brand.
• Creating interactions that truly matter to your customers.
• Using customer insights to tailor memorable, individualized experiences.