Christine Ciccone is Senior Director of Digital Marketing & Customer Experience at Brother International, where she champions a data-driven, customer-first approach to DTC and retail growth. She leads a cross-functional team spanning Voice of Customer, SEO, UI/UX, Paid Media, Storefront Operations, and Retail Channel Marketing — including key partners like Amazon, Walmart, and Best Buy — and is currently spearheading a Salesforce Commerce Cloud replatform and customer experience transformation designed to increase DTC revenue 5x by 2030. With 20+ years of digital leadership across American Express, Verizon, Wyndham, PayPal, and Novartis, she has built a career turning data into measurable outcomes across Travel, FinTech, Telecom, and Healthcare. A Cornell alum and Guest Lecturer at Rutgers Business School, Christine is passionate about AI-driven leadership, test-and-learn culture, and developing the next generation of digital leaders. Outside of work, Christine is a passionate community volunteer — serving as a Coach for Girls on the Run and dedicating her time as a Seeing Eye puppy raiser.
Monday, August 10: Summit Day
4:30 PM Retailer Only: Masterminds
Join fellow eTailers in a laid-back setting for roundtable discussions. Bring your biggest challenges and brainstorm solutions with others who get it. It's all about open conversations, sharing ideas, and helping each other tackle problems together.
- Roundtable 1: The Future of Affiliate Marketing: Bold Moves for 2026 and Beyond
- Roundtable 2: Topic to be Determined
- Laura Smith, VP, eCommerce Marketplaces, Sweetwater
- Roundtable 3: Topic to be Determined
- Christine Ciccone, Senior Director, Digital Marketing & Customer Experience, Brother
- Roundtable 4: Reshaping Retail Roles and Teams Amid Rapid Growth & Changing Customer Expectations
- Kelsey Knight, Chief Commercial Officer, Slumberkins
- Roundtable 5: Topic to be Determined
- Amanda Mitzman, Head of Digital & Growth, John Paul Mitchell Systems
- Roundtable 6: Manufacturing Moves Front-and-Center: How Changing Production, Rising Transparency, and New Retailer-Wholesaler Partnerships Are Protecting Brand Value
- Roundtable 7: Creating with the Creators: How Brands Are Partnering with Creators to Launch New Products to Build in Audiences
- Lauren McGuinness, VP, DTC, SharkNinja
- Roundtable 8: Scale Your Story: How High-Volume Creative Production Drives Engagement
- Brittany Csik, eCommerce Manager, Negative
- Roundtable 9: Providing Personalized Experiences While Navigating Data Security Regulations
- Roundtable 10: Leveraging Payment Providers: Optimizing Vendor Mix, Marketplace Integration, and Ancillary Revenue Streams for Sales Growth
Check out the incredible speaker line-up to see who will be joining Christine.
Download The Latest Agenda