Christine Monaghan

VP, Digital Astral Brands

Established industry leader with over 20 years experience in delivering transformational eCommerce and technology solutions. Her industry experience in B2C and B2B eCommerce, Direct Marketing, Consumer Products (CPG), Retail, Insurance, Manufacturing, and Broadcasting with companies like General Electric, Nutrisystem, Turner Broadcasting and QVC where she has had a track record of success in driving meaningful and sustained results in competitive and challenging markets. 

Christine is a performance-driven leader with sharp focus on business case analysis, strategy development, implementation management and results analysis. Her functional experience includes: marketing, operations, ecommerce, finance, PMO, IT, and supply chain. Strengths include: Project Management, Product Management, Social Media, Interaction Design, Customer Acquisition/Retention (LTV), Digital Channel Management (e.g. SEO, local SEO, SEM, paid search, content marketing, email), Business Analysis, Process Improvement, and Data Analytics and Optimization to increase revenue, build brand, and drive efficiencies.