eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Christine Petric, Director of Retention Marketing at Away
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Christine Petric

Director of Retention Marketing

Check out the incredible speaker line-up to see who will be joining Christine.

Download The Latest Agenda

Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

8:25 AM Keynote Fireside Chat: Away—Creating Long-Term Customer Loyalty, Engagement, and Retention

In this session, Away's Director of Retention Marketing, Christine Petric, will discuss: how Away is uniquely building loyalty and retention strategies that create long-term engagement and allow them to meet where their customers where they are; why they emphasize quality over quantity at every single touchpoint with customers and how that translates to higher engagement and long-term success; and how to create a personalized, winning email marketing strategy that drives engagement and conversion.
• Retention and engagement strategies that keep your customers at the forefront of your brand experience
• Developing a personalized and data-driven email marketing strategy
• Why (and how) a retention strategy should be folded into your brand DNA to effectively drive long-term loyalty and community

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