Christopher Pond

SVP Growth BRUNT Workwear

Christopher Pond is a seasoned growth executive with over 15 years of experience driving strategic expansion and revenue growth for both B2B and B2C organizations. As the Senior Vice President of Growth at BRUNT Workwear, he is responsible for leading the company's global growth initiatives, optimizing marketing and sales channels, and spearheading new market penetration and product development efforts.

Pre-Summit Day, Monday, August 11: Search & Performance Marketing Summit

1:40 PM SEARCH: Panel Discussion: Optimizing Your Media Mix for 2025: Embracing Emerging Channels & Testing Evolving Strategies

In the rapidly evolving landscape of digital marketing, staying ahead requires a dynamic approach to media planning and strategy. As we navigate 2025, emerging channels like connected TV, retail media networks, and AI-driven platforms are reshaping how brands connect with their audiences. This panel will explore how to optimize your media mix by embracing these innovations and testing new strategies to drive measurable results in an increasingly competitive market. Expect to hear about: 

  • Allocating digital marketing budgets efficiently amidst rising media costs and changing ROI metrics 
  • Rethinking traditional and new media strategies to drive top-of-funnel growth in a multi-channel environment  
  • Considering how retail media fits into your mix  
  • Harnessing zero- and first-party data more effectively to enhance customer insights and targeting 
  • Adapting platform strategies as customers interact across touchpoints throughout their journey 
  • Redefining KPIs to reflect the shifting priorities and outcomes in a rapidly evolving media ecosystem

Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda