In the rapidly evolving landscape of digital marketing, staying ahead requires a dynamic approach to media planning and strategy. As we navigate 2025, emerging channels like connected TV, retail media networks, and AI-driven platforms are reshaping how brands connect with their audiences. This panel will explore how to optimize your media mix by embracing these innovations and testing new strategies to drive measurable results in an increasingly competitive market. Expect to hear about: 

• Allocating digital marketing budgets efficiently amidst rising media costs and changing ROI metrics 
• Rethinking traditional and new media strategies to drive top-of-funnel growth in a multi-channel environment  
• Considering how retail media fits into your mix  
• Harnessing zero- and first-party data more effectively to enhance customer insights and targeting 
• Adapting platform strategies as customers interact across touchpoints throughout their journey 
• Redefining KPIs to reflect the shifting priorities and outcomes in a rapidly evolving media ecosystem