Christy Monaghan

CMO Almond Cow

Builder of growth engines and weaver of stories. I drive compound growth by blending what most leaders separate: story and system, tech and brand, hands-on execution and strategic vision. I am as comfortable building from scratch as I am leading transformation at scale. My approach combines systems thinking, data fluency, and technical depth with brand storytelling and customer connection. I started in enterprise IT and project management, so I lead with execution discipline, fiscal responsibility, and progress over perfect. Most of my wins have come with lean teams and tight budgets; every dollar and every decision has to drive real impact. From health and wellness to fintech, SaaS, specialty manufacturing, and retail, I have led growth and transformation in regulated and fast-changing markets. Whether launching DTC, rebuilding post-acquisition, or opening new channels, I connect data, tech, and people to deliver measurable revenue. I leverage the right mix of tools, AI, analytics, digital, and live experiences to maximize impact while leading cross-functional teams across product, UX, and marketing. The common thread: sustainable, compound growth happens when you align rigor and creativity, strategy and action. I build what scales and moves fast, without losing sight of the human story or the bottom line. I stay close to the work, test into what’s true, and let the customer lead. Real growth is built, not assumed.

Monday, August 11: Customer Journey Summit

1:50 PM Customer Journey: Keynote Panel: Simplifying Your Tech Stack to Take Advantage of What You Already Have

Simplifying and streamlining the tech stack can be a transformative strategy, allowing companies to enhance productivity, reduce costs, and improve scalability by eliminating unnecessary complexity and focusing on what truly drives growth. This keynote panel will explore the benefits and practical strategies for optimizing your existing technology infrastructure, ensuring that your business can adapt quickly to evolving market demands and stay competitive in a rapidly changing environment. Expect to learn how to:

  • Assessing your current tools and identify underutilized features that can enhance efficiency
  • Consolidating overlapping platforms to reduce complexity and improve system integration
  • Prioritizing solutions that offer scalability and flexibility as your business grows
  • Investing in training to ensure your team fully leverages the capabilities of your existing tech stack

Tuesday, August 12

2:15 PM Track E: C-Suite Retreat Panel & Roundtables

At eTail’s C-Suite Retreat, you will be surrounded by senior level retail peers who want to meet for “Open Innovation. Hear a keynote panel discussion followed by interactive roundtables where executives can exercise their minds, build a brain-trust, and leverage those who truly have their pulse on the future of retail. Together, discuss retail’s current environment, and where you think areas of growth (or decline!) may be. Validate your ideas. Inspire others. Discover partnering opportunities. Get an “outside-in” unique point of view to discover diverse thinking that can transform your mindset—for both you and your business.

Wednesday, August 13

2:10 PM Retailer Only Connections: Women In eTail Leadership Panel and Networking

Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level.

Check out the incredible speaker line-up to see who will be joining Christy.

Download The Latest Agenda