Builder of growth engines and weaver of stories. I drive compound growth by blending what most leaders separate: story and system, tech and brand, hands-on execution and strategic vision. I am as comfortable building from scratch as I am leading transformation at scale. My approach combines systems thinking, data fluency, and technical depth with brand storytelling and customer connection. I started in enterprise IT and project management, so I lead with execution discipline, fiscal responsibility, and progress over perfect. Most of my wins have come with lean teams and tight budgets; every dollar and every decision has to drive real impact. From health and wellness to fintech, SaaS, specialty manufacturing, and retail, I have led growth and transformation in regulated and fast-changing markets. Whether launching DTC, rebuilding post-acquisition, or opening new channels, I connect data, tech, and people to deliver measurable revenue. I leverage the right mix of tools, AI, analytics, digital, and live experiences to maximize impact while leading cross-functional teams across product, UX, and marketing. The common thread: sustainable, compound growth happens when you align rigor and creativity, strategy and action. I build what scales and moves fast, without losing sight of the human story or the bottom line. I stay close to the work, test into what’s true, and let the customer lead. Real growth is built, not assumed.