Coleman Began

Coleman Began

Senior Analyst, Digital Experience Analytics SharkNinja
Coleman Began

Tuesday, August 11

3:00 PM Track 3: Client Case Study: Scaling Experimentation in the Fast Lane: The 3 Pillars of Digital Success with SharkNinja, AB Tasty & VWO

In the high-stakes world of global e-commerce, digital leaders often find themselves caught between fragmented tools and departmental silos. The "big three" Personalization, Experimentation, and Testing, are frequently treated as separate tasks rather than a unified engine for growth.

Join AB Tasty and VWO as we explore how a partnership-led approach to optimization can transform a brand's digital journey. This session moves beyond theory to showcase how global leader SharkNinja successfully built a continuous optimization loop during a complex, high-pressure replatform

Attendees will learn how to integrate deep user insights with rapid experimentation and AI-powered personalization to drive measurable outcomes. Using SharkNinja as our primary showcase, we will dive into real-world applications of conversational recommendation tools, mobile-first merchandising, and subscription-based logic that have redefined their approach to conversion and customer loyalty.

Key Takeaways:
  • Breaking the Silos: How to unite Personalization, Experimentation, and Testing into a single, scalable ecosystem.
  • The Replatform Strategy: Strategies for maintaining a continuous learning loop and protecting revenue during major technical transitions.
  • The Insights-to-Action Bridge: Leveraging the VWO + AB Tasty partnership to turn behavioral data and VOC surveys into high-impact experiments.
  • Case Study (SharkNinja): A look at the "under-the-hood" process of scaling a global optimization program across US and European markets.

Check out the incredible speaker line-up to see who will be joining Coleman.

Download The Latest Agenda