eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Colin Clark, Solutions Consultant at Emarsys
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Colin Clark

Solutions Consultant

Check out the incredible speaker line-up to see who will be joining Colin.

Download The Latest Agenda

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019

2:20 PM AI Evolution: The Future Of Artificial Intelligence Marketing

Predictions used to be a corny ploy to get people to buy a tabloid. They were based on dreams and the alignment of the stars, if they were based on anything tangible at all. Today we’ve developed machines that learn how to accurately predict what customers really want, based on real data for each individual. Over the next five years, we will see the digital landscape change even more, and only through looking ahead can we make sure we’re not left behind. This rapid technology growth impacts marketers in a profound way. We know that human-driven personalization does not scale. Just as machine learning has made it easier for marketers to deal with mountains of data, there are technologies being developed and leveraged right now that will further help marketers and customers engage in a way that they both benefit from.In this presentation, we will look ahead to identify the trends and tech that are most likely to survive the hype cycle and become the must-haves of the near future. We’ll discuss five predictions we believe marketers should prepare for in the next five years.

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