As consumers increasingly move from search queries to conversational discovery, traditional marketing funnels are giving way to fluid, non-linear journeys that span channels, platforms, and moments of intent. The brands that succeed will be those that understand these evolving behaviors and adapt their strategies accordingly.

In this session, we'll explore how AI is reshaping consumer discovery, the emerging trends transforming commerce, and what marketers can do to stay ahead. Drawing on insights from Criteo's commerce intelligence, we'll share practical perspectives on reaching shoppers across the entirety of the web, how to pair these strategies with retail media efforts, and the moments that matter most in the buying journey.