eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Craig Kapilow, Sr. Director of Brand Partnerships & Integrated Marketing at Rue La La
Rue La La Logo

Craig Kapilow


Sr. Director of Brand Partnerships & Integrated Marketing
Rue La La

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

Transform SEARCH & ACQUISITION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


3:30 PM Cocktails & Conversations (Retailer-Only)

Grab a cold beer or a glass of wine and join your new peers during informal conversations organized by retail vertical. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office. 

Verticals include: 
• Apparel And Accessories 
Hosted By: Jennifer Wasik, VP of Marketing, Occasion Brands

• Mass Merchants and Discount Department Stores 
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue La La

• Beauty/Wellness/Fitness 
Hosted By: Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins, Michelle Hadley, Manager, CRM & Data Analytics, The Body Shop

• Toys and Hobbies; Home Decor And Home Goods 
Hosted By: Fabio Marciano,Director, Digital Marketing, Benjamin Moore & Co, Lauren Abramson, Search Marketing Manager, Benjamin Moore & Co.
• Hard Goods (inclu. Consumer Electronics And Office Products)

Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


3:30 PM Cocktails & Conversations (Retailer-Only)

Grab a cold beer or a glass of wine and join your new peers during informal conversations organized by retail vertical. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office. 

Verticals include: 
• Apparel And Accessories 
Hosted By: Jennifer Wasik, VP of Marketing, Occasion Brands

• Mass Merchants and Discount Department Stores 
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue La La

• Beauty/Wellness/Fitness 
Hosted By: Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins, Michelle Hadley, Manager, CRM & Data Analytics, The Body Shop

• Toys and Hobbies; Home Decor And Home Goods 
Hosted By: Fabio Marciano,Director, Digital Marketing, Benjamin Moore & Co, Lauren Abramson, Search Marketing Manager, Benjamin Moore & Co.
• Hard Goods (inclu. Consumer Electronics And Office Products)

Transform CONTENT Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


1:20 PM Rue La La x Volvo XC90: How A Partnership Drives New Marketing Initiatives

Join Craig as he drives you through the Rue La La and Volvo partnership. Learn about their brand synergy and how they widened audience reach and leveraged each others’ loyal customers (and data!).

3:30 PM Cocktails & Conversations (Retailer-Only)

Grab a cold beer or a glass of wine and join your new peers during informal conversations organized by retail vertical. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office. 

Verticals include: 
• Apparel And Accessories 
Hosted By: Jennifer Wasik, VP of Marketing, Occasion Brands

• Mass Merchants and Discount Department Stores 
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue La La

• Beauty/Wellness/Fitness 
Hosted By: Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins, Michelle Hadley, Manager, CRM & Data Analytics, The Body Shop

• Toys and Hobbies; Home Decor And Home Goods 
Hosted By: Fabio Marciano,Director, Digital Marketing, Benjamin Moore & Co, Lauren Abramson, Search Marketing Manager, Benjamin Moore & Co.
• Hard Goods (inclu. Consumer Electronics And Office Products)

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