Craig Smith

Chief Growth Officer OuterBox

Craig Smith is the Chief Growth Officer of OuterBox and was previously the founder & CEO of leading ecommerce optimization agency Trinity prior to a merger with OuterBox in 2023. He has 22 years of digital commerce experience with the central focus on growing traffic and conversions for B2C and B2B brands. Craig frequently lectures at Harvard University and NYU on digital optimization and has been quoted in the Wall Street Journal, Stores Magazine, and numerous other publications.