Dallas Roumayah is a Michigan native and has been spearheading the digital marketing efforts for La-Z-Boy, for the last 7 years. Dallas is a naturally curious digital leader with an appetite for innovation and a passion for building excellent customer experiences. Her unique perspective is rooted in the combination of her study of fine arts at the College for Creative Studies in Detroit along with her MBA from Walsh College of Business and Accountancy.
Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019
With so many channels to connect, how are you keeping eMail relevant? It is critical to know which content will lead to an effective retention program. Testing and measuring the effectiveness of the program and iterating as needed will lead to long term connection. Digital Marketing executives on this panel give you their best tips to enhance the customer and buyer relationship:
• Testing all content and subject lines—ensuring they truly reflect the email’s purpose
• Ensuring personalization so the message is all about the customer—what tools are top for 1:1
• Incorporating design elements like video and ensuring they are purpose driven
• What you can do to prevent friction in communications and ensure lasting loyalty
Check out the incredible speaker line-up to see who will be joining Dallas.
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