eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Dallas Roumayah, Digital Marketing Manager at La-Z-Boy
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Dallas Roumayah

Digital Marketing Manager

Check out the incredible speaker line-up to see who will be joining Dallas.

Download The Latest Agenda

Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

9:05 AM Keynote Panel Remix: How Your Customer Really Feels About eMail…Are You A Time Suck?

With so many channels to connect, how are you keeping eMail relevant? It is critical to know which content will lead to an effective retention program. Testing and measuring the effectiveness of the program and iterating as needed will lead to long term connection. Digital Marketing executives on this panel give you their best tips to enhance the customer and buyer relationship:
• Testing all content and subject lines—ensuring they truly reflect the email’s purpose
• Ensuring personalization so the message is all about the customer—what tools are top for 1:1
• Incorporating design elements like video and ensuring they are purpose driven
• What you can do to prevent friction in communications and ensure lasting loyalty

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