Dana Mosa-Basha is the Director of Marketing at Shinola, a Detroit-based luxury lifestyle brand celebrated for its craftsmanship, timeless design, and community-driven values. Since May 2024, Dana has led Shinola’s marketing strategy, focusing on innovative campaigns that strengthen brand equity and drive growth across key, diverse markets.
With a career spanning brand building, communications, and content strategy, Dana brings a deep understanding of how to create cultural relevance and lasting brand affinity. Prior to Shinola, she served as Head of Digital Marketing for The Americas at Soho House & Co., where she played a pivotal role in strengthening the brand’s identity and engagement across North and South American memberships. She previously led content and communications at Soho House, crafting digital storytelling that reinforced the brand’s lifestyle positioning and creative ethos.
Her experience also includes roles at TikTok, where she helped define the voice of Global Business Solutions, and at PVH Corp., where she developed communication strategies for some of the world’s most recognized fashion brands—Calvin Klein and Tommy Hilfiger.
Dana’s creative expertise, combined with her strategic mindset, enables her to craft marketing initiatives that authentically connect with audiences and elevate Shinola’s presence, ensuring its legacy of thoughtful design and craftsmanship resonates with both new and loyal customers.
Strategic brand collaborations have emerged as a powerful tool for driving mutual growth and innovation. By partnering with complementary brands, businesses can expand their audience reach, leverage shared resources, and create unique offerings that enhance customer experiences and differentiate them from competitors. This keynote panel will explore the art of mastering brand collaborations, discussing key strategies for identifying the right partners, aligning goals, and executing successful partnerships that amplify brand visibility, credibility, and revenue growth. Panelists will discuss:
Check out the incredible speaker line-up to see who will be joining Dana.
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