Daniel Hoffman | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Daniel Hoffman

Digital Creative Director Five Below

Dan Hoffman is Digital Creative Director at Five Below. His team manages and develops all customer facing creative content for Five Below’s ecommerce web / app, owned social channels and paid digital media. As a leader in digital transformation, Dan has overseen significant positive business impact in a time of rapid company growth.

Dan brings a robust background in fine arts, video production, motion graphics, prop building, and college teaching to his practice as a director. Prior to his career in retail, he has worked as a director in brand experience, TV / Film, retail, pharma, beauty and financial industries.

When he is not working Dan is hanging with his wife and kids or doing woodworking.

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda