Daniel Rodriguez

CEO & Founder Currently Wines

Daniel is the owner and CEO of Currently Wine Co., where he plans to leverage extensive experience in building tech brands to introduce a disruptive wine brand to an industry that is traditionally slow to evolve and ripe for change. Over the past 11 years, Daniel has led the marketing function for three startup B2B technology companies, helping high-growth organizations-achieving 100% annual ARR growth-craft and deploy strategic narratives to secure market leadership positions within their categories. As part of executive teams, Daniel has been involved in raising five rounds of venture capital and private equity funding, up to Series D. He brings hands-on experience in building marketing (demand generation, PR, product marketing), business development, and sales functions from the ground up. In 2021, Daniel co-authored "Experience is Everything," a book that explores the future of customer service in an increasingly digital world. With a background in finance and consulting, Daniel applies analytical rigor to the development of high-performance marketing and sales funnels. In addition to his professional pursuits, Daniel is also a musician and songwriter who enjoys performing. This comfort on stage translates to his roles as a keynote speaker, podcast host, and webinar presenter. Daniel has published articles in Forbes, CMSWire, and regularly contributes as a guest blogger to multiple marketing technology blogs.

Tuesday, August 12

9:15 AM Keynote Panel: The Customer Odyssey: Navigating The Full Journey from Discovery to Loyalty

Understanding the customer journey is crucial for building lasting relationships and driving business success. From the initial discovery phase to the ultimate goal of loyalty, each stage of the customer journey presents opportunities for engagement, conversion, and retention. This keynote panel will explore the complexities of navigating the full customer journey, discussing strategies for optimizing touchpoints, addressing pain points, and fostering loyalty through personalized experiences that resonate with diverse customer needs and expectations. Expect to hear about: 

  • Mapping out every touchpoint to gain a comprehensive view of your customer’s interactions and experiences
  • Leveraging data to track behavior across channels and identify key moments that influence decisions
  • Aligning marketing, sales, and customer service teams to ensure a seamless journey from awareness to loyalty
  • Continuously gathering feedback and analyzing patterns to refine your strategy and enhance the customer experience

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda