David is a Co-Founder and Chief Marketing & Merchandising Officer of Leatherology. He started his career as a management consultant for Deloitte, after graduating from Georgetown University. In 2010, he joined Google in New York, where he worked with many of the world’s leading brands to transform their omni-channel marketing strategies and capitalize on emerging technologies. In 2014, David moved to London to become Head of Industry for Google’s European Business & Technology sector. After 6 years with Google, he moved back to his hometown, Dallas, to join his sister, Rae, in building Leatherology. At Leatherology, David uses his marketing expertise to accelerate the brand’s e-commerce business and thrive in an ever-expanding digital landscape. David is an avid traveler but has realized that no place is better than home.
Tuesday, August 12
12:45 PM Keynote Panel Discussion: Defining What Success Looks Like for the Modern Marketer
Modern marketers must navigate a complex array of data points, from conversion rates and customer lifetime value to brand sentiment and campaign ROI, to gauge the effectiveness of their strategies. This keynote panel will explore how marketers can set meaningful goals, measure performance, and adapt to changing market conditions, ensuring that their efforts align with broader business objectives and drive sustainable growth in a competitive digital environment. Our panelists will discuss:
- Embracing data-driven strategies to deliver personalized, measurable results across channels
- Fostering deep customer relationships through authentic engagement and tailored experiences
- Staying agile by adapting to new technologies and emerging trends to stay ahead of the competition
- Balancing creativity with analytics, using both to drive innovation and achieve long-term growth
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest Agenda