David is a Co-Founder and Chief Marketing & Merchandising Officer of Leatherology. He started his career as a management consultant for Deloitte, after graduating from Georgetown University. In 2010, he joined Google in New York, where he worked with many of the world’s leading brands to transform their omni-channel marketing strategies and capitalize on emerging technologies. In 2014, David moved to London to become Head of Industry for Google’s European Business & Technology sector. After 6 years with Google, he moved back to his hometown, Dallas, to join his sister, Rae, in building Leatherology. At Leatherology, David uses his marketing expertise to accelerate the brand’s e-commerce business and thrive in an ever-expanding digital landscape. David is an avid traveler but has realized that no place is better than home.
Modern marketers must navigate a complex array of data points, from conversion rates and customer lifetime value to brand sentiment and campaign ROI, to gauge the effectiveness of their strategies. This keynote panel will explore how marketers can set meaningful goals, measure performance, and adapt to changing market conditions, ensuring that their efforts align with broader business objectives and drive sustainable growth in a competitive digital environment. Our panelists will discuss:
Check out the incredible speaker line-up to see who will be joining David.
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