Sustainability claims are everywhere. Proof? Not so much. With more than half of companies accused of greenwashing and nearly 80% of consumers willing to walk away from brands they don’t trust, transparency is no longer optional—it’s essential.

In this keynote, David Luba—co-founder of tentree and veritree—unpacks how businesses can move from intention to verified impact. Drawing from the journey of building a globally recognized sustainable brand and launching a climate tech platform that powers measurable restoration, David will share how transparency isn’t just good ethics—it’s good business.

Learn how leading brands are using technology to verify their impact, engage conscious consumers, and drive higher lifetime value. You’ll walk away with a clearer roadmap for embedding transparency across the customer journey—and building the kind of trust that turns first-time buyers into lifelong advocates.