Iconic brands like Samsonite face the dual challenge of preserving their legacy while resonating with younger, values-driven audiences like Gen Z. Modernizing a 115-year-old heritage requires balancing authenticity with innovation—leveraging nostalgic equity while embracing digital-first strategies, inclusive storytelling, and purpose-driven initiatives that align with contemporary cultural values. This fireside chat with David Oksman of Samsonite will explore how brands can evolve without losing their core identity, drawing insights from successful transformations that bridge generational divides through strategic partnerships, AI-driven personalization, and immersive omnichannel experiences. Expect to hear: 

• Embrace digital transformation to engage with younger demographics effectively.
• Innovate product offerings and brand messaging to resonate with modern consumer values.
• Utilize social media and influencer partnerships to amplify brand relevance and reach.
• Foster authenticity and transparency to build trust and loyalty among younger consumers