David Schey, Zeta’s Senior VP of Customer Experience, has over 18
years of experience consulting Fortune 1,000 companies on optimizing marketing
and CRM programs, within both digital and offline channels. Most recently,
David served as Vice President/Group Director of Strategy and Analytics at
DigitasLBi, where he led the S&A CRM practice. He has held leadership
positions at Digitas, Merkle and Epsilon. Throughout his career, David has
worked with a variety of national and global brands including PepsiCo, Pfizer,
Unilever, Kraft, Tesco, Samsung, Comcast, The Limited, Urban Outfitters,
T.J.Maxx, Toys “R” Us and Bed Bath & Beyond, to plan, measure and optimize
CRM campaigns. He holds a B.S. in Marketing from the University of Maryland at
College Park, and an M.B.A. in Marketing from Rutgers University.
Check out the incredible speaker line-up to see who will be joining David.
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