Di Lyngholm

VP, Product & Growth Malachyte

Di Lyngholm has built a career at the intersection of ecommerce, customer experience, AI, and creative strategy. Over nearly 20 years, she worked brand-side in director roles from product development to marketing, then spent a decade as Director of Website (Ecomm) and Creative at HalloweenCostumes.com/FUN.com, scaling revenue from $50M to over $300M and working with major licensors including Disney and Hasbro. Di now brings that operator's perspective to the product side as VP of Product & Growth at Malachyte, a behavior intelligence company that helps ecommerce brands personalize the entire shopper journey — from search to product pages to recommendations — for every visitor, starting from their very first session, without relying on cookies or logins. Having spent years living the exact conversion and relevance problems Malachyte now solves, Di leads product with a rare vantage point: she's sat on both sides of the table. (In a full-circle twist, HalloweenCostumes.com — where she spent a decade in leadership — is now a Malachyte customer.) She's also co-host of Type A Unhinged, a podcast covering everything from AI, to CRM, and ecommerce strategy.