eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Diana Stuparu, Head of eCommerce Americas and Europe at Bose
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Diana Stuparu

Head of eCommerce Americas and Europe

Check out the incredible speaker line-up to see who will be joining Diana.

Download The Latest Agenda

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019

4:35 PM eTail Tonight: Global Perspectives: Adapting Your User Experience Based On Region

With a borderless web, and customer convenience at an all time high, how are you managing current and potential customers’ expectations? And where might the best region be for you to expand to? The leaders on this panel discuss:

• Where eCommerce is booking: which developing countries your business needs to focus on now
• Conducting accurate research and developing KPIs for your global eComm initiatives 
• Marking your global footprint: adjusting the digital experience based on region
o What is valued in the different cultures and highlighting that online
o Accurate translations online
o Providing a localized payment method

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