Dimple Rao

VP, Head of Product Management, UX & Design FTD

Dimple's digital journey started in the Silicon Valley with a short stint on Adobe's Customer Experience team which resulted in a passion for designing simple products that transform everyday lives. 

In her current role as Head of Product, UX & Design, Dimple is responsible for using digital transformation to reimagine the consumer and florist experience for the FTD brand of companies which include FTD.com, ProFlowers.com, Berries.com, PersonalCreations.com and Interflora.co.uk.

Prior to FTD, Dimple led the Digital Pharmacy team at Walgreens where she was responsible for using digital innovation to provide a seamless omni-channel experience for Walgreens patients to get, stay and live well. 

Dimple has an undergraduate degree in Computer Science from University of Illinois, Urbana Champaign and an MBA from Northwestern University’s Kellogg School of Management.