Dor Shasho

Co-Founder & CRO Be-Incremental

Dor Shasho is the Co-Founder and CRO of Be-Incremental - which provides an advanced platform helping marketers save 50% of their branded search budget without losing branded traffic. Their multifunction platform continually improves brand visibility on search engine results pages (SERP), eliminates PPC and SEO cannibalization, alters bids for campaign optimization, and protects trademarks on Google Search, He’s been in digital marketing for close to a decade and has managed yearly acquisition budgets of hundreds of millions. His focus is on helping brands become more efficient with their branded search spending allowing them to reinvest those budgets in channels that generate incremental value.