Drew Pion is a lifecycle marketing leader with decades of experience driving customer acquisition, loyalty, referral, and winback programs across DTC and B2C b…Drew Pion is a lifecycle marketing leader with decades of experience driving customer acquisition, loyalty, referral, and winback programs across DTC and B2C brands. Known for pushing the boundaries of email, SMS, and app push, he turns owned channels into engines for growth, from the first touchpoint to long-term retention.
Monday, August 10: Summit Day
4:10 PM Loyalty: Fireside Chat: Cracking the Code on Declining Email Open Rates: Navigating Privacy Changes, Deliverability Challenges, and Engaging Your Audience
Email open rates are plummeting as privacy regulations tighten, inboxes overflow, and savvy subscribers grow weary of generic blasts that fail to spark interest. Marketers must now master deliverability hurdles, zero-party data strategies, and hyper-personalized content to cut through the noise and re-engage fatigued audiences. In this case study, our speaker will reveal battle-tested tactics for cracking the code—from authentic subject lines and smart segmentation to compliance-friendly engagement loops that revive campaigns and rebuild trust.
- Responding to privacy changes and stricter filtering by optimizing for click-through rates and user engagement over traditional open metrics
- Segmenting audiences and regularly cleaning lists to improve deliverability and reduce bulk email filtering issues
- Implementing authentication best practices, personalizing subject lines and messaging
- Experimenting with interactive formats, adaptive timing, and real-time testing to overcome reporting gaps
Check out the incredible speaker line-up to see who will be joining Drew.
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