Elizabeth Ing

Elizabeth Ing

Marketing Director Entertainment Earth
Elizabeth Ing

Tuesday, August 11

5:30 PM Track B: Panel: Bridging the Brand/Performance Divide: Maintaining Authenticity While Scaling Marketing Efforts for High-Impact Growth

  • Documenting and consistently revisiting core brand values to ensure all creative efforts align with the brand’s authentic mission during scaling
  • Balancing transparency with your audience by sharing behind-the-scenes stories and challenges to maintain genuine connections
  • Empowering teams and hiring talent who deeply embody and reflect your brand culture to keep the authenticity intact as you grow
  • Scaling thoughtfully with a focus on sustainable growth that preserves quality, creativity, and the essence of the brand to drive long-term impact

Check out the incredible speaker line-up to see who will be joining Elizabeth.

Download The Latest Agenda