Elizabeth Ing

Marketing Director Entertainment Earth

Elizabeth Ing is the Marketing Director at Entertainment Earth and a lifelong fan who turned her love of pop culture into a career. For more than 15 years, she has helped brands connect with fans through partnerships, storytelling, and fan-first marketing strategies. She was nominated for the 2025 Women in Toys Marketing Visionary Award for her work building community-driven campaigns in the toys and collectibles industry. Elizabeth believes the best marketing is authentic, fun, and brings joy to the fan experience. When she’s not marketing the newest action figures and collectibles, you can usually find her at barre class or hunting for the latest Labubu to add to her collection.

Tuesday, August 11

5:30 PM Track B: Panel: Bridging the Brand/Performance Divide: Maintaining Authenticity While Scaling Marketing Efforts for High-Impact Growth

As brands scale, maintaining authenticity while driving growth can become a delicate balance. This panel will discuss how marketers can bridge the gap between brand and performance by staying true to core values, empowering authentic teams, and fostering sustainable, long-term impact.

Documenting and consistently revisiting core brand values to ensure all creative efforts align with the brand’s authentic mission during scaling
Balancing transparency with your audience by sharing behind-the-scenes stories and challenges to maintain genuine connections
Empowering teams and hiring talent who deeply embody and reflect your brand culture to keep the authenticity intact as you grow
Scaling thoughtfully with a focus on sustainable growth that preserves quality, creativity, and the essence of the brand to drive long-term impact

Check out the incredible speaker line-up to see who will be joining Elizabeth.

Download The Latest Agenda