Elizabeth Segran is Staff Writer at Fast Company, where she covers the fashion industry. Her work has appeared in a range of publications including The Atlantic, Foreign Policy, The Nation and The New Republic. She received her Ph.D. from the University of California, Berkeley in Indian literature. She is a global nomad who grew up in Brussels, Paris, Singapore, Jakarta and London before moving to New York to attend Columbia University.
Check out the incredible speaker line-up to see who will be joining Elizabeth.
In this session, Away's Director of Retention Marketing, Christine Petric, will discuss: how Away is uniquely building loyalty and retention strategies that create long-term engagement and allow them to meet where their customers where they are; why they emphasize quality over quantity at every single touchpoint with customers and how that translates to higher engagement and long-term success; and how to create a personalized, winning email marketing strategy that drives engagement and conversion.
• Retention and engagement strategies that keep your customers at the forefront of your brand experience
• Developing a personalized and data-driven email marketing strategy
• Why (and how) a retention strategy should be folded into your brand DNA to effectively drive long-term loyalty and community
Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019
Birchbox and Walgreens recently announced a strategic collaboration that will combine Walgreens convenient store footprint and beauty experience with Birchbox’s prestige brands and unique merchandising perspective. Join Amanda as she presents a different type of retail experience – one that is holistic, seamless and designed to help shoppers make informed, confident decisions.
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