eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Liz Segran, Staff Writer at Fast Company
Fast Company Logo

Liz Segran


Staff Writer
Fast Company

Check out the incredible speaker line-up to see who will be joining Elizabeth.

Download The Latest Agenda

Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


8:25 AM Keynote Fireside Chat: Away—Creating Long-Term Customer Loyalty, Engagement, and Retention

In this session, Away's Director of Retention Marketing, Christine Petric, will discuss: how Away is uniquely building loyalty and retention strategies that create long-term engagement and allow them to meet where their customers where they are; why they emphasize quality over quantity at every single touchpoint with customers and how that translates to higher engagement and long-term success; and how to create a personalized, winning email marketing strategy that drives engagement and conversion.
• Retention and engagement strategies that keep your customers at the forefront of your brand experience
• Developing a personalized and data-driven email marketing strategy
• Why (and how) a retention strategy should be folded into your brand DNA to effectively drive long-term loyalty and community

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019


10:45 AM Keynote Fireside Chat: Attracting A Customer Who's Inherently Not Looking For You

Birchbox and Walgreens recently announced a strategic collaboration that will combine Walgreens convenient store footprint and beauty experience with Birchbox’s prestige brands and unique merchandising perspective. Join Amanda as she presents a different type of retail experience – one that is holistic, seamless and designed to help shoppers make informed, confident decisions.

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