Elizabeth Stroud

VP, Marketing & Lifecycle Sales Moore & Giles

Elizabeth Stroud has over 20 years of experience in sales and marketing, with expertise spanning brand building, direct sales, product development, and marketing. She is the Vice President of Marketing and Lifestyle Sales at Moore and Giles, a leather company based in Lynchburg, Virginia. Elizabeth leads strategy across the company's direct-to-consumer, wholesale, and trade channels, while overseeing the integrated marketing efforts, including web, social, and direct mail. With a strong focus on customer experience, product quality, and long-term brand equity, Elizabeth has played a key role in scaling the company's direct business while maintaining a balance channel strategy.

Wednesday, August 12

3:15 PM Track B: Panel: Mastering the Social Media Funnel: From Building Awareness to Precision Retargeting for Maximum Conversion

Social media funnels demand more than viral posts—retailers must master every stage from top-of-funnel awareness through mid-funnel engagement to precision retargeting that seals conversions in fragmented feeds. With algorithms favoring authentic interaction over paid blasts, success hinges on unified creative, lookalike audiences, and dynamic ads that guide shoppers seamlessly to purchase. In this panel, social experts break down proven tactics for building funnel dominance, leveraging user signals, and optimizing for platform-specific quirks to drive scalable revenue

Creating broad, educational, and shareable content at the awareness stage to introduce your brand and build credibility without pushing for immediate sales
Using targeted social content like case studies, product demos, and webinars in the consideration stage to nurture interest and demonstrate your solution’s value
Deploying precision retargeting ads, testimonials, discounts, and strong calls to action at the conversion stage to drive purchases and lead generation
Integrating social engagement data with CRM and marketing automation to track funnel movement and optimize campaigns for maximum conversion and customer retention

Check out the incredible speaker line-up to see who will be joining Elizabeth.

Download The Latest Agenda