Emilee Walch | eTail Boston

Emilee Walch

Senior Director of Digital Product BRUNT Workwear

Emilee currently leads the Digital Product Team at BRUNT Workwear. She spent her first decade in growth marketing before pivoting to focus on improving e-commerce experiences through thoughtful UX design, scalable technology solutions, and building robust CRO and testing programs to drive business growth.

Main Day One: Tuesday, August 12

4:15 PM Track A: Panel Discussion: Crafting Agile, Enhanced Web Experiences to Optimize the Customer Journey

Crafting agile and enhanced web experiences is crucial for optimizing the customer journey and driving business success. By leveraging cutting-edge technologies and data-driven insights, businesses can create seamless, personalized interactions that resonate with diverse customer needs and preferences. This panel discussion will explore strategies for building adaptable web experiences that foster engagement, conversion, and loyalty across evolving digital touchpoints. Expect to hear about: 

  • Delivering dynamic customer experiences while continuously testing new features
  • Establishing a flexible platform that adapts quickly to evolving needs
  • Integrating essential tools like A/B testing into your revamped platform
  • Implementing efficient testing strategies to drive ongoing site improvements

Check out the incredible speaker line-up to see who will be joining Emilee.

Download The Latest Agenda