Emilee Walch
Senior Director, Digital Product BRUNT Workwear
Tuesday, August 11
5:00 PM Track C: Panel: Iterate for Impact: Driving Incremental Sales Through Continuous A/B Testing, Smart Experimentation, and Data-Driven Conversion Wins
- Running continuous A/B tests to identify winning variations that boost click-through rates, conversions, and user engagement
- Leveraging smart experimentation frameworks to quickly iterate on marketing creatives, landing pages, and campaign tactics
- Measuring incremental sales impact by comparing exposed vs. control groups to isolate true growth beyond baseline performance
- Utilizing data-driven insights to optimize and scale successful tests for sustained, measurable conversion wins and ROI improvement
Check out the incredible speaker line-up to see who will be joining Emilee.
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