Erica Randerson

VP, eCommerce Edible Arrangements

Erica Randerson is an entrepreneurial, data-driven eCommerce leader with a career marked by driving growth and transformation in the digital landscape. As Vice President of eCommerce at Edible®, she orchestrates all facets of digital strategy, including site experience, digital product, partnerships, data analytics, and customer insights.

Prior to Edible, Erica served as Vice President of eCommerce at Divi, a beauty startup recognized as Ulta’s 2023 Emerging Brand of the Year, where she led marketing, technology, and creative. Earlier in her career at Look Listen, a leading full-service digital agency, Erica honed her leadership skills at the intersection of digital marketing, technology, and creative endeavors. Her strategic insights and innovative approach have consistently delivered profitable results.

An Atlanta native, Erica studied Marketing at Georgia Tech before embarking on her professional path. Today, she resides north of the city with her husband Matt and their sweet son, Everett.

Pre-Summit Day, Monday, August 12: The Future Customer Journey Summit (Retailer Only)

9:10 AM Retailer Keynote: eCommerce Growth Hacking: What to Try & What to Avoid

In this session, Erica Randerson shares her growth hacking experiences, insights and tips in the digital landscape while keeping customer experience at the forefront of decision-making. Attendees will dive into the topics of:

Seizing market share through data-driven, rapid-fire experimentation
Running the tried and true alongside the new and trending for continual CRO wins
Rallying teams around a culture of innovation, and informed risk-taking

Check out the incredible speaker line-up to see who will be joining Erica.

Download The Latest Agenda