Erica Randerson is an entrepreneurial, data-driven digital leader with a track record of driving growth and transformation in the digital space. As Vice President of E-Commerce at Edible, she oversees all aspects of digital strategy, including site experience, digital product, partnerships, data analytics, and customer insights. Before joining Edible, Erica served as Vice President of E-Commerce at Divi, a beauty startup recognized as Ulta’s 2023 Emerging Brand of the Year, where she led marketing, technology, and creative. Earlier in her career at Look Listen, a leading full-service digital agency, she refined her leadership skills at the intersection of digital marketing, technology, and creative strategy. Her strategic insights and innovative approach have consistently delivered profitable results. An Atlanta native, Erica studied marketing at Georgia Tech before launching her professional career. She now lives north of the city with her husband, Matt, and their son, Everett.