Erica Randerson is an entrepreneurial, data-driven eCommerce leader with a career marked by driving growth and transformation in the digital landscape. At Edible®, she orchestrates all facets of digital strategy, including site experience, digital product, partnerships, data analytics, and customer insights. Prior to Edible, Erica served as Vice President of eCommerce at Divi, a beauty startup recognized as Ulta’s 2023 Emerging Brand of the Year, where she led marketing, technology, and creative. Earlier in her career at Look Listen, a leading full-service digital agency, Erica honed her leadership skills at the intersection of digital marketing, technology, and creative endeavors. Her strategic insights and innovative approach have consistently delivered profitable results. An Atlanta native, Erica studied Marketing at Georgia Tech before embarking on her professional path. Today, she resides north of the city with her husband Matt and their sweet son, Everett.
Tuesday, August 12
2:25 PM Track A: C-Level Chat: Maximizing Conversion Rates: Strategies for Optimal eCommerce Performance
Maximizing conversion rates requires a strategic blend of data-driven insights and customer-centric innovation. With top-performing brands achieving rates exceeding 5% through targeted optimizations, leaders must prioritize agility in refining user journeys while balancing scalability and personalization. This C-level discussion will explore actionable frameworks to align technology, analytics, and customer psychology—turning friction points into growth opportunities that drive sustainable revenue gains. Expect to hear about:
- Implementing A/B testing to refine website design and user experience
- Utilizing data analytics to identify and address conversion bottlenecks
- Optimizing checkout processes for simplicity and speed
- Personalizing product recommendations and promotions based on user behavior
Wednesday, August 13
2:10 PM Track D: Women In eTail Leadership Panel and Networking
Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level.
Check out the incredible speaker line-up to see who will be joining Erica.
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