Erin Potempa-Wall

COO and Co-Founder Beachwaver Co.

As the Founder and Global COO of Beachwaver Co., Erin is responsible for overseeing the company's worldwide operations, product innovation, and brand strategy. Under her leadership, Beachwaver has become a globally recognized brand, with distribution in over 50 countries and partnerships with leading retailers and professional stylists. Erin's ability to identify emerging trends and translate them into successful product launches has been instrumental in Beachwaver's rapid growth and market dominance. She has been instrumental in the development and launch of the brand's signature Beachwaver curling iron, which has become a must-have tool for beauty enthusiasts and professionals alike. Prior to founding Beachwaver Co., Erin honed her skills in the beauty industry, holding various leadership roles in product development, marketing, and operations. Her deep understanding of the market, combined with her entrepreneurial spirit, has enabled her to build a thriving global brand that has disrupted the hair styling industry. Erin holds a Bachelor of Science degree in Business Administration from the University of Southern California, where she developed a strong foundation in strategic management and entrepreneurship.

Wednesday, August 13

9:20 AM Keynote Panel: Strategies For Profitable Growth In An Era of Economic Uncertainty

In today's volatile economic climate, businesses face unprecedented challenges in balancing profitability with sustainable growth amid shifting consumer behaviors and market instability. To thrive, companies must adopt agile strategies that prioritize resilience, operational efficiency, and customer-centric innovation while navigating inflationary pressures and supply chain disruptions. This keynote panel will explore actionable approaches—from diversifying revenue streams and optimizing cash flow to leveraging data-driven insights and strategic partnerships—that enable businesses to not only survive but capitalize on uncertainty to drive long-term success. Panelists will discuss: 

  • Investing in digital marketing to boost online visibility and drive sales through targeted strategies and influencer partnerships.
  • Optimizing pricing with dynamic strategies and value-driven promotions to appeal to cost-conscious consumers
  • Enhancing customer experience by creating a seamless omnichannel shopping journey that offers convenience and value
  • Leveraging data analytics to identify growth opportunities and make informed decisions in inventory management and supply chain resilience

Check out the incredible speaker line-up to see who will be joining Erin.

Download The Latest Agenda