Ezra Cohen

More and more consumers are starting their shopping journey on social and platforms like tiktok and Instagram are taking on google. How can you better take advantage of social search? Hear how one retailer is tackling social and walk through ideas for: 

• Understanding who is using social search and what the types of things they are searching for from How-To's to tutorials
• Looking at how social search is monetized and how you can advertise on platforms like TikTok where customers are now searching for products
• Figuring out which platforms to advertise in, from Instagram to TikTok and Snapchat
• Balancing your social search budget and your tradtional search budget to determine the ideal mix/strategy