Feliz Papich

SVP of Digital Technology, Experience and Insights Crocs, Inc

Feliz Papich serves as SVP of Digital Technology, Experience and Insights at Crocs, Inc. Feliz has more than 15 years of experience in the e-Commerce space, including leadership roles at Deckers Brands, where she led the e-Commerce channel, and Merkle (a dentsu company), where she developed and led the Digital Content Department. During her Career, Feliz received her MBA from Northern Arizona University.

Main Day One: Tuesday, August 12

11:05 AM Keynote Fireside: Personalization at Scale: Harnessing Data at Every Point of the Customer Journey

· Collecting and analyzing customer data at each touchpoint to build comprehensive, personalized profiles

· Using real-time insights to deliver tailored content and offers throughout the customer journey

· Leveraging AI and automation to scale personalization efforts without sacrificing quality

· Continuously refining your strategies by testing and optimizing personalized experiences based on customer feedback

Check out the incredible speaker line-up to see who will be joining Feliz.

Download The Latest Agenda